photography

Goals:

  • Capture The Why
  • Showcase Composition for Web 
  • Mindful of Accessibility & AODA
  • DAM Expert
A Sony camera placed on a picnic table
a large majestic tree with the sun shining behind the tree
a bald eagle soaring in the blue sky
The tail of a gray whale visible above the ocean water

The Strategic & Ethical Lens Visual storytelling in a post-secondary environment requires a deliberate balance between aspirational aesthetics and institutional integrity. I believe a photograph succeeds when a prospective student can see themselves in the frame, experiencing the excitement of state-of-the-art facilities. My “PSE IQ” ensures this excitement is grounded in professional standards; every shot is a thoughtful exercise in modeling best practices, from safety protocols to proper attire. I combine a logical focus on technical quality with an artistic eye to find unique angles that make every image feel compelling and authentic.

The Human-Centered Process My approach to capturing the student journey is rooted in authenticity and mutual respect. While I value the precision of a staged shoot, I find the most powerful stories are told within active learning environments where students are engaged as their true selves. As a collaborative partner, my process always begins with dialogue. I prioritize building rapport with students and instructors alike—introducing myself and ensuring everyone feels comfortable and confident. By assuring my subjects that my goal is to showcase them at their very best, I create a space of trust that results in genuine, complimentary imagery that drives meaningful engagement with prospective learners.